consideration of audience.

I have chosen a similar brand to mine ‘Lipsy Limited’ also known as ‘Lipsy London’ who also has a similar market and target audience to mine. Lipsy is a UK women’s fashion brand which has an audience based on/for women aged 16-30 year olds. They address their audience through design and appeal by how they have designed their logo by using their style of clothing in a sense. Such as because their clothing is girly but elegant they’ve used that and reflected it into their logo. You can see the girly side in their logo by the ‘L’ and the heart. The way the ‘L’ is curved, the font and the colour of it used gives the impression that it’s girly even without the heart. 
http://www.innergy.co.uk/training/case-studies/lipsy/  

Their audience profile consists of girls aged between 16 – 30. An example of someone who fits in their audience profile would be Michelle Keegan who is aged 28, she is female. Her lifestyle is very elegant and glam at times. Her occupations are modelling for clothing lines and she is also an actress on national television. Lipsy’s socio-economic is formal which she fits into as she wears formal clothing styles. 

In this case because Mrs Keegan has her own line with Lipsy, she tends to wear her own clothing from there but she also tends to wear other branded clothing which are similar to Lipsy, which can been seen on her social media page on Instagram. 

http://www.lipsy.co.uk/ 

 

For my chosen audience for my digital graphic, I have based it on women aged 18 – 30. The reason for this is because it’s a women’s fashion brand so I based it on them. For the design of my logo, I made it plain and simple with how it looks, such as just a word with no fancy swirls or any hearts. The layout is also very basic in how it looks and how it’s written. For the font I used ‘Minion Pro’. How the background colour that can be seen right now has nothing to do with it, it’s there just so that the shadow blur can be seen properly. This is similar to ‘Lipsy London’ by the font and how they’re spaced out in a way. 

 

For my audience profile it would be someone actually like Michelle Keegan, someone who can take the clothes and make it their own. The age range is between 18 – 30. Their gender will obviously be female as it’s a female brand. It slyly doesn’t matter about their lifestyle, they could just be wearing the clothing for an outing but the main thing is that they’re wearing the clothes. Again for my audience profile it doesn’t really matter about their occupation as long as they can afford the clothes.

For the style of font, I used my what sort of clothing I would have, which was the classy, elegant side of females. However you may not see it in my font of writing that I have chosen. But what you can see is how tall and bold it is, which is what should come across to females. 

Here my logo can be seen on two different forms of social media, Tumblr and Instagram. However it can still be seen on other sites such as Facebook and twitter as I don’t have them.