digital graphics with print

Digital graphics with print.

1.       Semiotics: anchorage – anchors meaning with the text

Denotation – actual meaning, what you see. – signified 

Connotations – the hidden meaning, what it represents, concepts, what the messages are. – Signifier.

2.       FedEx – delivery. Colour – purple (royal) and orange

Deno – recognise its, global, institution, formal

3.       Baskin Robbins – ‘31’ in the logo for 31 different flavours

4.       Amazon – arrow from a to z, any product, arrow acts as a smile.

Choose 4 logos / graphics.

1.       Discuss semiotics and explain

2.       Analyse of text, colour, image, layout

3.       Identify and explain target audience through your analysis and how it appeals  

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The Apple logo is very basic, there is no text at all as the logo actually speaks for itself. What you see is a form of an apple with a chunk taken out of it, to showcase that it is an apple. The apple logo represents its products such as the iPhone, the iPad, the apple watch, ect. 

The Apple logo is derived from the story of Adam and Eve in the Bible. The bitten apple represents the fruit from the “Tree of Knowledge”.

The Barbie logo is very girly and you can tell that with the style of writing that they have chosen to use, it’s as if a female has wrote it herself by the way the letters curl and join up. The actual meaning of the logo is to show the elegance of all females.

Pink is a color that feels soft, gentle, sweet, young, feminine and optimist. Which has an elegant, playful and traditional look and feel to it. The image itself is a head of a female with girly features such as the long eyelashes and the way her hair is laid out  

The twitter logo is very basic in terms of how they have shown to presented it with a ‘bird’. There was no longer a need for text as the bird represents itself, as soon as you see the bird, you know its twitter. The new bird represents the limitless possibilities and freedom of tweeting.

The new bird represents the limitless possibilities and freedom of tweeting which ties in with the fact that it’s a bird. The layout of the logo is very simple as there isn’t any more text with the image. However the image is straight but the bird is slanted upwards with its wing/s up, intentionally showing the freedom.  Also the bird ties in with the fact that people ‘tweet’ on twitter and that’s what initially the bird does.

The Adidas logo is designed to influence the masses with its simplicity and elegance.

The three stripes, which was part of the original logo in 1967, never really meant anything. It was just supposed to be unique. In the '90s, though, they slanted the stripes so that it would represent a mountain, which stands for the obstacles people need to overcome.  

The font of the Adidas logo is simple yet effective. Despite its simplicity, it does not fail to impress. Adidas is still engaged in motivating and energizing the youth of every nation and stands proudly as one of the best companies of the world. The purpose behind the color of the logo being black is not a mere coincidence; its motif is to motivate the youth to engage themselves in athletics and to encourage the ones who are striving to be athletes.